With iOS 10, you can have the best opportunity to make your iMessages more expressive. You can now add effects to your message bubbles, send animations that can take over the entire screen. Also, you can add a personal touch with a handwritten note, and much more. You need iMessages to send message effects. If you are not sure whether you are using iMessage or SMS/MMS texts and learn the difference.
[Video] How to Use iMessage with Screen Effect in iOS 10 on iPhone/iPad